In Belgium, train passengers are already encouraged to complete their commute on their first and last mile by bike through the adequate bicycle parking facilities at almost all train stations an the ‘Blue-bike’ service. This national bike sharing scheme exists at 41 train stations on the railway network. Nevertheless, the bicycle culture differs across Belgium cities. While Ghent has a strong bicycle culture, Liège has some room for improvement.
The BiTiBi project aims to fine-tune the pre-existing services with focus on the bike sharing scheme and specifically adress the different bicycle cultures in Ghent and Liège through targeted marketing and communication activities. Last but not least, the lessons learned are applied throughout the rest of Belgium.